Marketing
Marketing for Platinum Trailers
May — Aug 2026 · Marketing & Business Analytics Co-op
How I grew Platinum Trailers' total reach to 182K+ in four months.
For four months, I handled the marketing for Platinum Trailers and All-Equip. I managed social media, filmed and edited short-form content, researched the market and competitors, developed brand guidelines, ran email marketing campaigns, and tracked performance each week.
A big part of the role was testing what actually worked. Simple videos showing off the trailers and educational content performed the best. I realized pretty quickly that I didn’t need to overthink every video.
By the end of the term, we beat the goals set in June across Instagram, YouTube, TikTok followers, and overall reach. Monthly social reach grew to 56,420, exceeding the target of 5,000+/per month.
I got to own the work from start to finish, try different ideas, and use the results to decide what we did next.
- Company
- Platinum Trailers MFG × All-Equip
- Location
- St. Marys, Ontario
- Term
- May — Aug 2026 · 4 months
- Owned end to end
- Content strategy, video production & editing, short-form (Reels / TikTok), market & competitor research, go-to-market recommendations, brand voice & guidelines, email marketing (Mailchimp), weekly performance reporting
- Tools
- Canon 90D DSLR, DJI Osmo, DJI Mini Pro 4, DaVinci Resolve, CapCut, Adobe Lightroom, Notion, Mailchimp, Google Analytics
Best-performing content across three platforms
8 piecesVertical
"We bet you weren't ready for this one"
12.16K views · 3.80% eng.
"Thank You"
10.41K views · 4.00% eng.
"EasyChute Lock"
9.26K views · 2.26% eng.
"Get the job done, faster, and easier"
12.00K views · 1.36% eng.
"Our Weldas"
109K views · 7.35% eng.
Horizontal
"Rotate Your Phone For A Better Experience"
19.86K views · 7.41% eng.
"Platinum In Action"
3.40K views · 4.00% eng.
"Justin's Customer Testimonial"
8.10K views · 2.60% eng.
Results
324K
Impressions generated across Platinum Trailers and All-Equip
4.38%
Blended engagement rate
123
Pieces of content shipped
$10.2K
Estimated media value
14.0K
Likes across all posts
3.64K
Followers across channels
+22.3%
Instagram follower growth
1,128%
Of monthly reach goal
What the role covered
Scope
Tools
Goals vs. actual
Targets were set in June against a May baseline, tracked weekly through August.
| Metric | Baseline | Goal | Progress | Status |
|---|---|---|---|---|
| Instagram - @platinumtrailerFollowers | 370 | 500 | 455 achieved · 91% | On track |
| Instagram - @allequiprepairFollowers | 305 | 450 | 493 achieved · 110% | Goal met |
| InstagramPosts published | 43 | 65 | 67 achieved · 103% | Goal met |
| FacebookFollowers | 522 | 650 | 624 achieved · 96% | On track |
| YouTubeVideos published | 5 | 12 | 20 achieved · 167% | Goal met |
| TikTokFollowers | 1,313 | 1,500 | 1,532 achieved · 102% | Goal met |
| All channelsTotal social reach / mo | Low | 5,000+ | 56,420 achieved · 1,128% | Goal met |
Follower growth, indexed
Each platform set to 100 at the week of May 18, so growth is comparable across very different follower counts.
Where the impressions came from
Share of total impressions by platform, 13-week period.