Maison Giulia is your bubbly immersion into the Mediterranean — an elevated 0.0% alc sparkling, crafted from select ingredients of the region.
- Client
- Maison Giulia
- Deliverables
- Branding, Website
- Year
- 2024
- Role
- Brand & Web Designer
Step 1: The emblem
Emblem Design
- Concept
- Represent the drink's four key natural ingredients — lavender, Corsican fig leaves, white grapes, and rice — through a single, unified emblem.
- Structure
- A symmetrical emblem with four corners, each inspired by one of the ingredients.
- Visual symbolism
- Shapes resemble lavender buds and fig leaves. The centre of the emblem looks like a grape. Viewed diagonally, the forms evoke grains of rice.
- Result
- The emblem is the main visual logo.
Step 2: Box Design
Box Design
- Purpose
- Create a box that customers would want to keep.
- Client vision
- Gwen Salley (Founder) emphasized: “I want customers to see our box as if it were a Hermès box, that you keep because it is beautiful.”
- Design features
- Exterior featuring the brand's primary logo, the newly designed emblem as an accent to reinforce visual identity, and their specific iconic orange.
- Result
- A packaging experience that felt intentional, elegant, and emotionally resonant.
Step 3: Web Design
Maison Giulia Website Design & Development
- Objective
- Build a website that tells the story of founders Yulia and Gwen, and communicates the deeper meaning behind Maison Giulia.
- Platform
- Developed on Shopify to support smooth e-commerce functionality, easy management for sales and inventory, and tracking growth as the brand expands.
- Design focus
- Simple, elegant, story-driven layout.
- Result
- A functional and beautiful website that reinforces the brand's values while enabling seamless online sales.
